Automatic Systems
Corporate & commercial website — art-direction exploration 01

From product catalogue to a solutions-first platform.

3 distinct directions — visual language, page structure,
storytelling & conversion mechanics.
EN interface · INT / NA regions · 5 languages
01 · Strategic intent

The current site behaves like a product-sheet catalogue. The redesign turns it into a solutions platform — organised by sector, application and persona, engineered for SEO/GEO, multi-region and lead generation, while keeping the historic Automatic Systems red and logo.

Solutions-first IA SEO + GEO ready INT / NA regions Lead generation WCAG 2.1 AA SlimLane flagship
02 · Business objectives
Discover
Awareness of solutions, sectors & applications — top & mid funnel.
Convert
Local contact, docs, BIM/3D, quote, AR, Partner Portal.
Be found
Answer-first blocks & structured data for search + AI engines.
Guide by region
Right products, units, certs & local expert per market.
03 · Personas & journeys
PERSONA A
Facility / Security Manager
Decision-maker. Needs the right solution for their sector, proof, reassurance, a local contact.
Find the right solution · Contact a local expert · View references
PERSONA B
Integrator / Distributor
Expert. Wants fast product access, datasheets, specs, and the Partner Portal.
Access Partner Portal · Download docs · Request a quote
PERSONA C
Architect / Specifier
Prescriber. Needs BIM, 3D renders, finishes, integration examples for specs.
Download BIM · Explore customization · Open AR showroom
PERSONA D
Candidate
Talent. Wants to understand culture, locations, and apply quickly.
View open jobs · Apply spontaneously · Meet our teams
04 · Assumptions to validate
  • Product photography, 3D renders & case studies are represented by art-direction placeholders here.
  • SlimLane = flagship; AS1 = vehicle innovation proof.
  • EASIER treated as an Automatic Systems passenger brand, not a separate entity.
  • Region detection = explicit switch + optional geo-IP suggestion (INT / North America).
  • Copy is directional English; localisation for EN·FR·DE·ES·NL.
05 · Three directions at a glance
01 · Precision Flow
Premium corporate
02 · Architectural Experience
Immersive editorial
03 · The Human Standard
Dark, human & corporate
Best for
Facility & security managers, exec committee
Architects, specifiers, premium buildings
End users & exec committee; employer brand
Visual intent
Light, engineered, red flow-lines, hairline grids
Dark/light alternation, glass & metal, asymmetric
Dark, human, editorial; warm red accent
Conversion engine
Solution finder + always-visible local expert
BIM / specs / finishes / AR request cards
Sector switcher → tailored products + local expert
Main risk
Can feel classic if photography isn't premium
Heavier media budget; needs strong art direction
Bolder & darker — pair with 01 for reassurance
RECOMMENDATION
Precision Flow (01) as the corporate backbone — most credible for an international committee — with the architectural modules of Architectural Experience (02) on the Architects & SlimLane pages, and the sector switcher of The Human Standard (03) as a candidate homepage conversion module.
HOW TO READ
Each direction below is a live desktop homepage (1440), a mobile view (390) and a mini design-system. Pan & zoom the canvas freely.
1a DIRECTION 01

Precision Flow

Premium, clear, corporate and international, the most credible direction for an executive committee. A light, engineered world where the historic red becomes a flow line that signals passage, control and navigation. Large product-in-context photography, hairline grids, tabular precision.

■ Light / engineered
■ Red = flow & CTA
■ Solution finder entry
■ Always-on local expert
■ Proof + certifications
DESKTOP · 1440 — homepage
automatic-systems.com
EN ▾ Partner Portal ↗
Automatic Systems
⌕
EXPLORE BY NEED
→ I need to secure a lobby
→ I need vehicle access control
→ I need high-security perimeter
→ I am an architect
→ I am an integrator
BROWSE PRODUCTS
Pedestrian access Vehicle access High security Passenger / EASIER Product finder Compare products
BY SECTOR
Offices & corporate Airports & transport Critical infrastructure Parking & toll Data centers
FLAGSHIP
SlimLane speed gates
Wide-glass corridors combining high throughput with anti-tailgating security.
Discover SlimLane →
ENTRANCE CONTROL · ENGINEERED IN BELGIUM

Secure entrance control, engineered for every flow.

Pedestrian, vehicle and high-security access - designed, manufactured and supported worldwide. Find the right solution for your site in under a minute.

50+
years of expertise
40+
countries served
CE·EN
certified
SlimLane speed gates in a premium corporate lobby in daylight, a person passing through
◉ SlimLane 940 · live flow

Find the right access solution

Start from a need or a profile — we guide you to the right product and a local expert.

event: solution_finder_start
Secure a lobby
Vehicle access
High-security perimeter
I'm an architect
I'm an integrator
Close-up of a SlimLane speed gate: brushed metal cap, glass panel and sensor band
FLAGSHIP SOLUTION

SlimLane speed gates

In one line: SlimLane is a wide-glass speed gate that combines high pedestrian throughput with reliable anti-tailgating detection, ideal for corporate lobbies and transport hubs.

→
High throughput — up to 30 people/min per lane
→
Anti-tailgating — optical detection & alarms
→
Architectural finishes — glass, steel, custom
→
BIM & AR ready — specify with confidence
SOLUTIONS

Built for your environment

All sectors →
Secure entrance control in a corporate office lobby
Offices & corporate
Balance welcoming design with secure, anti-tailgating access for staff & visitors.
SlimLane · SmartLane · FirstLane
Passenger access control gates in a modern airport terminal
Airports & transport
High-throughput passenger flow, boarding & controlled access with EASIER solutions.
EASIER · SlimLane · TCB
Vehicle barrier and bollards protecting a sensitive site perimeter at dusk
Critical infrastructure
Crash-rated barriers, road blockers & interlocks for the highest security levels.
Road blocker · ClearLock · AS1
Automatic vehicle barrier at a modern parking entrance
Parking & toll
Fast, reliable vehicle access for high-traffic parking and toll environments.
AS1 · BL 42 · Barriers
Secure interlock portal at the entrance of a data center
Data centers
Multi-layer access with mantrap portals and full audit for sensitive facilities.
ClearLock · SlimLane · RLB
Wide accessible access lanes in a bright public building entrance
Public buildings
Accessible, inclusive flow management for stadiums, museums & administrations.
SlimLane · PNG · Wide lanes
TRUSTED WORLDWIDE

Proof that scales with your project

2,500+
installations / yr
40+
countries
99.9%
uptime target
CE EN 16005 ISO 9001 IWA 14 (anti-ram) UL (NA)
"Automatic Systems delivered a lobby that feels open yet fully controlled. Throughput is high and tailgating incidents dropped to near zero."
Facility Director
International bank HQ · Case study
Viewing region: {{ regionLabel }} · units {{ regionUnit }}
RESOURCES

For integrators & architects

BIM / 3D
Download BIM & 3D files
Revit, IFC & 3D models to specify Automatic Systems products in your project.
Open library →
DOCUMENTATION
Datasheets & specs
Technical documentation, dimensions and certifications, filtered by region.
Browse documents →
AR SHOWROOM
View products in AR
Place SlimLane and other products to scale, on-site, from your phone.
Launch AR →

Answers, in 30 seconds

Structured, citable answers for search & AI engines — and for busy decision-makers.

What's the difference between a speed gate and a turnstile?
A speed gate uses glass barriers and optical sensors for fast, elegant flow with anti-tailgating; a turnstile uses physical arms for robust, lower-cost control.
Which solutions are available in North America?
North American ranges follow UL & ADA standards with imperial units. Switch the region selector to see the products and contacts for your market.
Can architects download BIM files?
Yes — Revit and IFC models are available for SlimLane and most products in the BIM & 3D library, ready to drop into your specification.
How do speed gates prevent tailgating?
Optical sensor arrays detect a second person following on one credential and trigger alarms or hold the barriers closed until cleared.
TALK TO SOMEONE LOCAL

Contact a local expert in {{ regionLabel }}

Tell us about your site and we'll route you to the right specialist — usually within one business day.

Automated entrance control for pedestrians, vehicles & high-security sites. Engineered and manufactured with 50+ years of expertise.
Solutions
Offices
Airports
Critical infra
Parking & toll
Products
Pedestrian
Vehicle
High security
EASIER
Resources
BIM & 3D
Documentation
AR showroom
Case studies
Company
About
Careers
Partner Portal
Contact
© Automatic Systems · EN · FR · DE · ES · NL · Region: {{ regionLabel }}
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MOBILE · 390
9:41INT · EN
⌕☰
SlimLane speed gates in a corporate lobby
ENTRANCE CONTROL

Secure entrance control for every flow.

Find the right pedestrian, vehicle or high-security solution for your site.

Secure a lobby →
Vehicle access →
High-security perimeter →
SlimLane speed gate detail
FLAGSHIP
SlimLane speed gates
High throughput + anti-tailgating in one elegant glass corridor.
Mobile-first: sticky bottom CTA (Contact / Find), task-first chips, condensed flagship. Not a shrunk desktop.
MINI DESIGN SYSTEM — PRECISION FLOW
Color
AS Red
#D0021B · primary / CTA
Ink
#14151A · text / premium
Steel
#6B7280 · technical
Mist
#F4F5F7 · surface
Type — Archivo + IBM Plex Mono
H1 Display 800
H2 Heading 700
Body regular 400 — clear, engineered, legible at every size.
MONO LABEL · SPECS · DATA
Buttons & badges
Available INTNew
Form field
you@company.com
focus state · visible ring
1b DIRECTION 02

Architectural Experience

The most aesthetic and differentiating direction built for architects, specifiers and premium buildings. Editorial composition, large architectural imagery, glass / metal / light, and access explored by environment. Red becomes a refined signature. BIM, 3D & AR move to the centre.

■ Editorial / immersive
■ Explore by environment
■ Architect journey first
■ BIM · 3D · AR central
■ Finishes & customization
DESKTOP · 1440 — homepage
Glass-and-steel corporate lobby at dusk with illuminated speed gates
⌕
ACCESS, DESIGNED INTO ARCHITECTURE

Security that disappears into the design.

For architects & specifiers →
EXPLORE BY ENVIRONMENT

Find access points the way you design buildings, space by space.

Corporate lobby Campus Airport Station Parking Perimeter
Wide view of a corporate lobby showing multiple access points
Reception speed gates
SlimLane 940
Accessible wide lane
PNG · EN 16005
Secure interlock
ClearLock
FOR ARCHITECTS & SPECIFIERS

Design without compromising security.

Open architect hub →
01 / BIM · 3D
Download BIM files
Revit & IFC models ready for your project.
02 / SPECS
Request specifications
Editable spec text & certifications by region.
03 / FINISHES
Customize finishes
Glass, steel, colour & branding options.
04 / AR
Open AR showroom
Place products to scale, on your site.
Studio render of a SlimLane speed gate in the selected finish
CUSTOMIZATION

Specify the exact finish your project needs.

Clear glass
Brushed steel
Matte black
Custom / brand
SlimLane speed gate corridor, architectural view
FLAGSHIP · SLIMLANE

The speed gate architects specify by name.

Slim glass profiles, generous lane widths and finishes that belong in premium architecture with anti-tailgating security built in.

SELECTED PROJECTS
Corporate HQ lobby with speed gates — open yet fully secure
CASE STUDY · CORPORATE HQ
An open lobby that stays fully secure
BIM & 3D LIBRARY
Everything you need to specify
AR SHOWROOM
See it in your space
START A PROJECT

Talk to a specification expert in {{ regionLabel }}.

Access, designed into architecture. Pedestrian, vehicle & high-security solutions for premium buildings worldwide.
Environments
Lobby
Campus
Airport
Perimeter
Architects
BIM & 3D
Specs
Finishes
AR showroom
Products
Pedestrian
Vehicle
High security
EASIER
Company
About
Careers
Partner Portal
Contact
© Automatic Systems · EN · FR · DE · ES · NL · Region: {{ regionLabel }}
PrivacyCookiesLegal
MOBILE · 390
9:41INT · EN
Glass-and-steel lobby at dusk with speed gates
☰
ACCESS, DESIGNED IN

Security that disappears into the design.

EXPLORE BY ENVIRONMENT
LobbyAirportParkingPerimeter
Lobby with multiple access points
BIM · 3D
Download BIM
AR
View in AR
Immersive dark hero, environment pills, architect actions front-loaded, sticky specialist CTA.
MINI DESIGN SYSTEM — ARCHITECTURAL EXPERIENCE
Color
Obsidian
#101116 · immersive base
Warm paper
#F5F4F2 · light zones
AS Red
#D0021B · signature
Aluminium
#8b9096 · material tone
Type — Archivo (editorial weights)
Display 600
Subhead 500
Body 400 — generous line-height, editorial rhythm.
MONO EYEBROW · CAPTIONS
Buttons & badges
BIM readyAR
Finish swatches
Glass · steel · black · custom
1c DIRECTION 03 · HUMAN + CORPORATE

The Human Standard

Dark, premium and editorial  but corporate and human. Built on your own brand truth: the equipment is proven , it's designed around the people who cross it every day. Leads with everyday human experience, heritage (since 1969, 200,000+ entrances in daily use, 150+ countries) and a warm use of the historic red. The interaction is a corporate, solutions-first sector switcher.

■ Dark & human
■ End-user story
■ Sector switcher (live)
■ Heritage & proof
■ Sustainability, factual
DESKTOP · 1440 — homepage
⌕
Diverse office visitors and employees walking naturally through a glass speed gate in a warmly lit corporate lobby
SINCE 1969 · ENGINEERED IN BELGIUM

Access control
takes more than equipment.
It takes people.

For over 50 years, people have walked through Automatic Systems entrances every day — commuters, employees, travellers, visitors. The equipment is proven. It's designed around them.

1969founded in Belgium
150+countries
200,000+entrances in daily use
550people · a Bolloré company
SOLUTIONS BY SECTOR

Where do you need to control access?

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{{ a4H }}

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Recommended products{{ a4Prod }}
Your local experts{{ a4Expert }}
A visitor's hand tapping a badge against a reader on a glass speed gate, the panel beginning to open
BEHIND EVERY ENTRANCE

Designed around the people who use it.

Every gate, gate and barrier we build is judged the same way: does it feel effortless to the person walking through it? That's the standard, every single day.

Speed
No queues, no hesitation — people move through in a single, natural step.
Accessibility
Wide lanes and adaptive timing welcome every visitor, every ability.
Confidence
Secure without feeling surveilled — control that stays out of people's way.
Familiarity
Intuitive by design — no instructions, no training, no second-guessing.
OUR STORY

Fifty years of getting people through, safely.

Since 1969, our entrances have carried the everyday journeys of commuters, employees, travellers and visitors — through offices, airports, campuses and public buildings worldwide.

6
subsidiaries
200k+
entrances in daily use
150+
countries
A diverse, multi-generational flow of people moving naturally through several glass speed gates in a busy lobby
SUSTAINABILITY

Built to last, designed to be repaired.

Long product lifecycles, repairable components and spare-part availability reduce waste over the life of an installation — a factual commitment, measured and reported, not a claim.
✓ Durable, serviceable equipment
✓ Spare parts & refurbishment
✓ Eco-designed digital experience
TALK TO SOMEONE WHO KNOWS YOUR SECTOR

Meet a local expert in {{ regionLabel }}.

Entrance control designed around people, since 1969. A Bolloré company.
Solutions
By sector
Offices
Airports
Critical infra
Products
Pedestrian
Vehicle
High security
EASIER
Company
Expertise
Sustainability
Careers
News
Connect
Partner Portal
Contact
Newsletter
© Automatic Systems · EN · FR · DE · ES · NL · Region: {{ regionLabel }}
PrivacyCookiesLegal
MOBILE · 390
9:41INT · EN
☰
Visitors walking through a speed gate
SINCE 1969

Access control takes more than equipment. It takes people.

SOLUTIONS BY SECTOR
OfficesAirportsParking
Office employees and visitors crossing a lobby
Welcoming lobbies that stay fully secure.
SlimLane · SmartLane · FirstLane
Visitor tapping a badge at a speed gate
Designed around the people who use it.
Speed · accessibility · confidence · familiarity — every day, since 1969.
Human-led hero, sector chips, experience band, sticky local-expert CTA.
MINI DESIGN SYSTEM — THE HUMAN STANDARD
Color
Graphite
#14151A · base
AS Red
#D0021B · human accent
Warm red
#FF6B7A · labels on dark
Mist text
#C7CCD2 · body on dark
Type — Archivo + Plex Mono
Display 800
Heading 700
Body 400 — warm, human, on dark.
MONO EYEBROW · SINCE 1969
Controls
Tab activeTab
Proof stat
200,000+
entrances in daily use, worldwide
Left red rule marks human / experience items.